Methodology & Skills

1) Discover

Understanding the “why” is imperative to designing the right solution. Starting with research to uncover a user preferences and challenges enables well-informed decision-making that acknowledges context and aims at the root of the problem.

exercises

• User interviews

• Contextual inquiry

• Secondary research

3) Evaluate

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2) Define

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exercises

• Competitive analysis

• User flows

• Wireframing

• Prototyping

4) Measure

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